Shop at Elements Brands
Online: Elements Brands owns a variety of consumer products companies that started as hidden gems with loyal followings. Stay connected with us for more offers and product updates.
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About Elements Brands Coupons
We believe that in order to create the best products, we need to hire the best people. And we want those people brainstorming, designing, and talking with customers – not pushing buttons and making spreadsheets. Elements Brands exists at the intersection of high quality products and top shelf technology; so we’ve invested heavily in the best digital systems to automate all the boring stuff that’s usually manual. There are no TPS reports here. Elements Brands believes that the consumer products world is changing. The internet has enabled audiences of al sizes to raise their hands and say “Make something specifically for me.” The rise of ecommerce and contract manufacturing has enabled a generation of entrepreneurs to create custom-tailored products for these enthusiast communities. Consumer products used to be focus-grouped, manufactured at scale and promoted with mass-market advertising. In the ecommerce age, customers demand products that are in tune with their unique tastes and preferences — and for the first time, brands have the the tools to deliver. Modern consumer products brands are asset-light, iterate quickly and reach their customers with hyper-targeted digital advertising. The internet has also enabled consumer products brands to build relationships directly with their customers. This includes, but goes far beyond, selling direct-to-consumer online. Customers provide real-time reviews and social media feedback, brands can recommend specific products based on individualized data and both can connect without any retail intermediaries. While it’s never been easier to start a consumer products brand, it’s also never required such a broad skill set to scale one. A small brand must master a battery of tools — ecommerce, payment processing, Facebook ads, Google Adwords, search engine optimization, social media, Amazon, logistics and shipping, contract manufacturing, and growth financing — to name a few. Many brands get started and scale quickly initially, but soon find that scaling beyond their initial traction requires skills and resources beyond their reach. The grind is tough — founders often get burnt out, bored, need liquidity or simply are ready to move onto something else.
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