Up To 50% Off at Swarovski
Online: Shop at Swarovski and the exciting sale of 50% off on your favorite jewelry. For more offers and details visit Swarovski. (July-14-2019)
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About Swarovski Store
Swarovski; German: [svaˈrɔfski] listen is an Austrian producer of lead glass (commonly called crystal) headquartered in Wattens, Austria. The company is split into three major industry areas: the Swarovski Crystal Business, that primarily produces lead glass jewelry (commonly called crystal jewelry) and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines. Today, Swarovski Crystal Business is one of the highest grossing business units with a global reach of approximately 2,800 stores in around 170 countries, more than 27,000 employees, and a revenue of about 2.6 billion euros (in 2016). Daniel Swarovski was born in northern Bohemia (now the Czech Republic), 20 km from the current border with Poland. His father was a glass cutter and owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass. In 1895, Swarovski, financier Armand Kosman, and Franz Weis founded the Swarovski company, originally known as A. Kosmann, D. Swarovski & Co. and shortened to KS & Co. The company established a crystal-cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski had patented. Swarovski’s vision was to make “a diamond for everyone” by making crystals affordable. In 1899, it first used the edelweiss flower in its logo and expanded to France, where it was known as Pierres Taillées du Tyrol (“Cut stones from Tyrol”). In 1919, Swarovski founded Tyrolit, bringing the grinding and polishing tools from the crystal business into a different market. In 1935, Swarovski’s son Wilhelm created a customized pair of binoculars, which led to the launch of Swarovski Optik 14 years later. Swarovski Optik manufactures optical instruments such as binoculars and telescopes. Nadja Swarovski, the founder’s great-great granddaughter, is a member of the Swarovski executive board. In 1977, Swarovski entered the jewelry market in the United States.
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