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About 100 Percent Pure Store

100% PURE® isn’t just our name. Or just our ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community. Natural ingredients originate from nature and ONLY undergo chemical changes due to biological processes such as fermentation, distillation, and cold processing. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. Most other cosmetics are colored from FD&C dyes like Red Dye #40, Blue Dye #6, Yellow Dye #5, etc which could contain harmful coal tar, lead, mercury and other heavy metals. Rather than using polymers (liquid plastic) to deliver active ingredients, 100% PURE® invented the “nano spinning method” that manipulates the molecular size of the active ingredients for deeper penetration. All of our products are pigmented using fruits and vegetables. 100% PURE® will never use artificial colors or carmine. Water soluble vitamins and other active ingredients oxidize which makes the ingredient(s) lose potency and turn into free radicals which damage the skin. 100% PURE®’s founder Susie Wang’s earliest patent was based around stabilizing active ingredients from oxidizing and have since further developed her invention which is now patent pending. Natural fragrances are usually from essential oils, which are limited to certain herbs, citrus, and flowers. To avoid limitation, we adapted the same technology that food manufacturers use to create “natural flavors” to isolate scents and create a more broad range of “natural fragrances”.