We create high-performing formulas with a dedication to delivering innovative and customizable products. A favorite among beauty influencers and professionals, we offer award-winning formulas and a diverse range of foundation in 40 shades and 3 undertones. Great makeup is as much about what’s in it as what’s not. Our products are enriched with good-for-you ingredients and without parabens, fragrance, gluten, mineral oil, and talc, making for a vegan formula that everyone can wear. This is makeup you can feel good about using—and feel good wearing. We innovate to feed your inspirations. Creating products that let you add to your life: +illuminate, +matte, +glitter, +whatever you’re feeling. We’re the champions of customization and we’re always changing the game—one drop at a time.We’re here to empower you to be who you are and to unleash your creativity. We make confidence-building, best-self-showing, easy-to-customize makeup that lets the real you show through. We celebrate uniqueness and champion realness. Because putting on a good face isn’t just something you do with makeup. Cover fx has made a name for itself as the complexion expert—for a full, fail-safe range of shade-matched coverage options, the beauty brand has become an industry go-to. With its global color palette carefully crafted to suit every skin tone—along with its color consistency across various formulations—Cover FX offers infallible foundation options to serve any complexion.If you can’t find your shade, look to Cover FX,” says the brand’s chief chemist and co-founder, Victor Casale, who jokes that he would personally get angry with himself if someone couldn’t find their shade. “We’re about complexions and that’s why we started,” he noted when we caught up with him to learn about the brand’s beginnings as well as what’s next. “We never really intended to start Cover FX,” admits Casale when recounting the beauty company’s beginnings. “Twelve years ago was more of a prescription-type product.” Casale, a founding partner of MAC, had been helping Lee Graff (Cover FX co-founder) formulate makeup for patients with skin conditions at the CosMedic Clinic at Toronto’s Sunnybrook & Women’s College Health Sciences Center. Casale set up a lab and his formulations helped cover up rosacea, psoriasis, vitiligo, eczema, and even burns and were carefully matched to the skin tone of each patient.