Get Up to 40% Off Dresses and Jumpsuits
Online: Hottest collections at Fashion to figure, shop with us and get 40% off on dresses and jumpsuits. Stay connected with us for more offers. (Sept-27-2019)
Get 25% Off on New Arrivals
Online: Hottest collections at Fashion to figure, shop with us and get 25% off plus free shipping on orders over $50. (Sept-27-2019)
50% Off + Extra 20% Off on all sale at Fashion To Figure
Online: Sale On Sale! Shop at Fashion to Figure and get up to 50% off + extra 20% off with code: SAVEMORE on all sale. Stay connected with us to get more exciting offers and updates. (August-10-2019)
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About Fashion To Figure
Fashion To Figure is a United States retailer focusing exclusively on women’s plus-size clothing and related accessories. In November 2017, the parent company of Fashion to Figure, B. Lane Inc., filed for bankruptcy. Fashion To Figure was co-founded by brothers Michael and Nicholas Kaplan, two of Lena Bryant’s great-grandsons.[1] The Kaplans’ father, Steven, had been president of Lane Bryant until its sale to The Limited Inc. in 1982.[2] Previously, Nicholas Kaplan had served as a Saks Fifth Avenue department manager and buyer, general merchandise manager at Bluefly, and co-founder of the Designer Warehouse liquidation chain. Michael Kaplan had served as an analyst at Lazard and had previously co-founded an online shopping community for plus-sized women with RRE Ventures. Having grown up hearing stories about how their widowed great-grandmother supported herself by selling the first maternity and full-figure dresses available to American women, Michael and Nicholas Kaplan have explained in interviews that they were drawn to the opportunity to carry on their family’s tradition. The brothers took as the company’s mission “to make people’s lives better through the ultimate full-fashion experience. ine store in 2010, which serves an international customer base. The store caters exclusively to women and teenagers sized 12 to 26. The chain is named for a quote by Lena Bryant, founder of the plus-sized women’s clothing chain Lane Bryant. Asked in 1950 by a Glamour magazine interviewer about the secret to her success, Bryant responded, “You should never ask women to conform their figures to fashion, but rather bring fashion to the figure.” Unlike most other plus-sized specialty retailers, Fashion To Figure is not a vertically integrated retailer. With an eye to providing consumers with a wide array of full-fashion options, the company sources its inventory from more than one hundred vendors. The company’s CEO, Michael Kaplan, has argued that this allows the company to provide plus-sized consumers with more choices and to react more nimbly to fashion trends, à la fast fashion. Shoppers depend upon the assistance of sales associates, known as “stylists,” to select the best colors and cuts for their individual needs.
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