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When we entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of bio mechanics, comfort and fashion. We study the movement of the body and engineer our shoes accordingly to promote optimal body alignment and complement your natural walking style. Discover more about how we harness the power of this science on our dedicated page. We bring it to every style, designing shoes to create the most even distribution of body weight possible. Each of our midsoles achieves this in a different way to complement the silhouette. We wouldn’t use the same technology with a sneaker and a ballerina, for example. But both will keep your feet feeling as happy at the end of the day as they do at the beginning. From casual trainers to elegant work wear, you’ll find the perfect style for your days and nights. Biomechanics is the study of the human body, how it moves, why it moves and how we can affect it with things like shoes or equipment. All our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading biomechanics research centre. Here we study how our shoes affect muscle activity and optimise pressure diffusion and body alignment. We don’t believe they have to be mutually exclusive. In our shoes you will both look and feel good, all day every day.
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