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Shoeline raised more than $42,000 by pre-selling more than 800 pairs of the Stinger 2 shoes to supporter and enthusiasts through the RocketHub platform. The money was used to fund the purchase the initial run of inventory for the new shoe. The relationship between A&E, RocketHub, and Shoeline Footwear started in the summer of 2012 when Shoeline used Rockethub’s service to crowdfund its line of Stinger2 shoes. With a crowdfunding project under their belt, Shoeline was chosen by A&E to align with after the network brainstormed the idea to launch a shoe line for Duck Dynasty. Using the crowdfunding site gives Shoeline the opportunity to pre-sell the shoe allowing the company to anticipate demand and to determine proper inventory levels. This gives Shoeline increased visibility into the demand for the shoe so this smaller company can anticipate manufacturing needs with greater accuracy. In May 2013, Shoeline and HealthWagers announced a contest where a runner, who is wearing Shoeline shoes, completes a sanctioned chip-timed race, and the runner does not run faster than their personal record, Shoeline will pay them back for the price of their shoes. According to the rules of the contest, the race must be longer than 10 kilometres (6.2 mi) and must completed in the foreseeable future. In 2014, the Northern Alberta Institute of Technology conducted a research study on the impact of the Shoeline shoes and technology on running efficiency. The study used 17 runners to compare treadmill performance of two Spira models, one for training and the other for racing, to their own shoes. The study measured oxygen consumption and heart rate at a pace of 11 kilometres (6.8 mi) per hour to determine the energy output of each runner.